Introduction
Event management has come a long way, since its inception, as it has turned out to be a multi-billion industry that generates massive revenue.
As an organizer, have you ever tried to handle registrations through spreadsheets or email? If you have, then you know how tiring and time-consuming it can be.
But all this extra hustle can be avoided. You can just automate your time-consuming manual tasks by using an event ticketing system.
It has emerged as a revolution for the event management industry and has become an integral part of it.
In this blog, we will discuss what an event ticketing system is and its benefits. Read on to learn more.
Benefits of Using an Event Ticketing System
When you pair online event ticketing software with trending customer service techniques, your business gets an exciting edge for customer service. You sure want to get it right the first time! But before you choose a ticketing system for events, it’s a good idea to consider the advantages and find out where exactly it will fit in your business.
Irrespective of what your industry or support needs are, ticket management systems help everyone involved. Here are some of the few advantages of using a ticketing system for events that’ll benefit both you and your customers.
1. Flawless Event Registration
Ticket sales take a vital place in the registration process. Of course, it is essential to know how many tickets have been sold. But it is equally crucial to know who bought these tickets. What is the targeted audience for the particular event?
Data-backed answers to these questions will help you build a solid ticket strategy. If you have an integrated system, you can follow up on this strategy by tracking ticket sales catering to specific categories and groups.
2. Automatic Confirmation
Guests or customers will need a registration confirmation after purchasing their event tickets. If you have an integrated ticketing system for events, you can send the acknowledgment events directly. You can attach the e-tickets with the email.
You can also update with the latest information via push notifications. For B2B events, guests will require a company invoice. Your event ticketing system can generate this invoice for you and include it in the confirmation email. Very convenient, right?
3. Targeted Communication
If your software can track individuals who registered, canceled or confirmed a ticket for your event, you have all their data with you. This data will help you send them targeted and follow-up emails. You can also consider sending a reminder to the non-respondents or an event update to your future attendees.
Redirect your audience to the website directly from the update mail. You can direct the audience to your event website, where they can find event details and fresh announcements. Targeted group approach and personalization create a higher response rate on email invitations. Hence address your audience in a more personalized manner. You need the best ticketing system for your events that allows you to serve this personalized experience efficiently without taking up much time for your team.
Features like integrated data and analytics can help you figure out your target audience better. Besides, features like custom domain, custom themes, custom fields, email templates, layouts, customized signatures, and custom CSS (for page-level customization) can help you give your audience a better-personalized experience.
Manage Events Without Any Chaos
DeskXpand’s ticketing system for events can make your support lifecycle visual and effective. Try it yourself.
4. Attendee Intelligence
Every event organizer needs to check their attendees in the easiest way possible. You can go for an online create a QR code method for checking in your attendees. Connect your event ticketing software to your registration overview to gain insights into who is present and who is still to be expected. You can also use the attendee list to send additional information on the day of the event.
5. Improved Operational Efficiency
The major benefit of having an event ticketing system at your disposal is that it reduces your efforts to manage the event and also saves a lot of your time. Organizers no longer have to maintain data in a spreadsheet to analyze their operational efficiency.
With a quality event ticketing system in place, you can just automate a few manual processes and make sure you focus on your attendees who matter the most.
Automating certain tasks is not only easier but also more accurate as all the data gets automatically synced across multiple platforms. This means you can get rid of manual data entry errors and also ensure that your reporting capabilities get better.
6. Measuring Event ROI
Gaining insights about your event and measuring the return on investment is important to determine the success of your event. Event organizers can make good use of your event ticketing software and registration software. The following indicators can help you measure your event ROI:
- Number of tickets sold (per day, per week, per month, per event)
- Ticket turnover rate (per category)
- Audience segmentation
- Peak ticket booking hours
With a ticketing system for events in place, you can send evaluation surveys and feedback forms to your attendees. You can measure the enthusiasm index and how effective your ticket strategy has been. Use these numbers to make your future events even better!
7. Better Security
Organizers who manage the events need to ensure that they keep the crucial data of all their customers safe and secure. For that, they might need an event ticketing system that ensures 100% safety of the attendee’s data. It has secure data centers where all the data of the customers is saved.
The security of an event ticketing system makes it impossible to breach the data as it offers session-based security, controlled physical access, multifactor authentication, an intrusion detection system, etc. All these factors make sure that there is a very low possibility of data theft.
8. Round-the-Clock Availability
Your customers can decide to book tickets for your events at any time. They would want to book it at their convenience, even when your agents are offline.
In such a scenario, you can use various self-service features like chatbots, a knowledge base, FAQs, and so on, to assist your customers when you’re offline.
9. Maximize Your Reservations
If customers call your company to book an event and you’re not available, they may call back later. Or they may move to their second choice. This way, you lose your customers. Using the best ticketing system for events ensures that you capture more potential business. You can use multiple channels of communication for the same.
For example, you can enable email, phone, and even your social media pages as a point of communication. Let’s say a customer sees your advertisement or post on your social media page and wants to join the event. You can redirect them to your website or the registration page directly.
If they have a query, make sure they reach out to you directly from social media. On your end, you can have a unified or omnichannel method of communication wherein your agents receive the queries in the form of tickets irrespective of the channels they’re registered from.
10. Accessible on Any Connected Device
Your attendees may book a ticket at any time of the day. It is not like there is a time slot for it. Hence, you need to make sure that they can book a ticket from anywhere at any time. One more thing that is equally crucial is to allow them to book from any device that they have access to.
As not every customer has access to a computer or a laptop, but almost everyone has access to mobile devices. Hence, ensure that you offer your attendees compatible platforms that allow them to book tickets from their mobile devices without any hassle.
11. Data and Insight
A reputable event ticketing system usually provides you with a dashboard of analytics that can help organizers grow their business. It provides visibility into the data you collect with an analytics and reporting system in place, you can quickly determine your most popular sellers, the peak hours for queries, your peak channels that receive the maximum number of tickets, and so on.
Benefit from knowing what your customers want the most and save time and money on offerings that don’t help your business grow. Your ticketing systems for events’ ability to present the data in the most quantifiable manner will decide your future business decisions and improve your offerings.
Therefore, look for an event ticketing software partner that offers you an advanced analytics tool so that you can visualize your information and get meaningful lessons from it. Develop a database across the events you hold and learn how to make them better. So, choose wisely!
Manage Events Without Any Chaos with DeskXpand
Now that you know the advantages of a ticketing system for events, you can quickly determine whether this technology is suitable for your event management business. Make sure that you check out DeskXpand today.
DeskXpand ticketing system for events upholds high standards of personalization. The security practices of all our products are maintained, and the robustness is regularly accessed. We care about securing your crown jewels (data) and do our best to address your needs. We are an ISO-certified event ticketing software development company with 16+ years of experience and have many clients across the globe. Our products are known for their high-security standards and scalability.
Deliver a seamless, effective, and exceptional support experience to your event attendees, and do your best as an organizer. We can help you personalize your support and configure any workflow on any communication channel precisely as you want.
Frequently Asked Questions (FAQs)
Why Do You Need an Event Ticketing System?
The event ticketing system ensures that you offer a great experience to your attendees by customizing the whole process for them. With its help, you can also get invaluable insights into the data of the customers. Having a quality event ticketing system is not only beneficial for your attendees but for you as well, as it increases the ROI and also grows your event ticket sales. Hence, event ticketing systems are crucial for an event management business.
What You Can Do With a Good Event Ticketing System?
A quality event ticketing system can help you enhance your operational efficiency, communicate effectively with your target audience, get invaluable data from the customers, etc. With its help, you can also automate the entire process. Automating can allow you to focus on planning a great event that eventually results in more and more people attending it.
